About Us

The Park

Built in 1937, Haw Par Villa, Singapore’s largest outdoor art gallery is the brainchild of Aw Boon Haw, the millionaire philanthropist and marketing extraordinaire who gifted the world Tiger Balm.

The eclectic park is a treasure trove of Asian culture, history, philosophy and religion – quirky yet enlightening, at the same time.

Since 2015, it has been managed by Journeys Pte Ltd, an award-winning heritage specialist passionate in preserving and bringing the heritage gem to greater heights.



Haw Par Villa

1. Travellers’ Choice 2023

Hell's Museum

1. Travellers’ Choice 2023

2. Singapore Tourism Awards 2023, Outstanding Attraction Award, Finalist

Park Management

Journeys Pte Ltd

Journeys Pte Ltd is a Singapore-based, award-winning heritage specialist focused on bringing life and colour to heritage-based experiences and attractions. Its passionate team comprises historians, researchers, educators, writers, and guides who specialise in unearthing historical gems and curating creative, immersive and enriching experiences.

With its commitment to research, creative tour design and the nurturing of skilled heritage professionals, Journeys holds a 20-year proven track record in customising unique itineraries and corporate programmes.

Together with its associate companies, JPL has a unique, unparalleled capability in the successful management of cultural and heritage sites by a private firm, including The Battle Box, The Changi Museum, Chinatown Heritage Centre and Haw Par Villa.